The Importance of Stakeholders In Business

Stakeholders are essential to the corporation’s well-being. The first study which was conducted by the Research Institute of the University of Stanford gave us a definition of “stakeholder”. Stake-Holder is a someone (usually a person or a group of people) who can affect in a positive or negative way the overall existence of a single … Continue reading The Importance of Stakeholders In Business

Advertisements

Novartis Strategies In The Farmaceutical Sector

Marketing in the pharmaceutical sector – yes, that’s today’s topic I’d like to share with you in the following pages. We all know that the pharmaceutical sector can be associated with huge amounts of money. I am going to write my final master thesis/dissertation about Pharma Marketing, and I’d like to share with you some … Continue reading Novartis Strategies In The Farmaceutical Sector

Hewlett-Packard & CSR practices

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some … Continue reading Hewlett-Packard & CSR practices

Neuromarketing An Excellent Tool To Increase Sales

Have you ever heard about NeuroMarketing? To me It’s a very interesting part of neuro-economics. The aim of NeuroMarketing professionals is to identify channels related to decision-making process using some devices and methodologies connected to NeuroSciences. NeuroMarketing is a discipline that connects traditional marketing, neurology, psychology and its aim is to analyze what happens in … Continue reading Neuromarketing An Excellent Tool To Increase Sales

Brief AXA Italia – Strategic Marketing Activity

Protection is the primary mission of AXA Group, one of the leading insurance companies in the world. Their mission is to help their customers to face with calmness everyday activities, trying to give people help in building up new projects. Interbrand 2015 awarded AXA as the first global brand operating in the insurance sector. AXA … Continue reading Brief AXA Italia – Strategic Marketing Activity

Profiling, Internet Law And Behavioral Advertising

Any time we do something on the web we leave tracks. Yes, tracks that someone else will use, especially for business aims. For years we’ve all been involved in the big topic of “P-R-I-V-A-C-Y”… is there any kind of privacy on the web? The quantity of information that we leave on the web is absolutely … Continue reading Profiling, Internet Law And Behavioral Advertising

Best Customer Satisfaction Online Rankings

Today’s companies face tough competition and things will only get harder. In order to succeed in today’s competitive markets, companies have to move from a “product and selling philosophy” to a “customer and marketing philosophy”. Today all is about meeting and satisfying customer needs. Consumers are becoming more educated and demanding, and their quality expectations … Continue reading Best Customer Satisfaction Online Rankings