Why are long-tail keywords important for SEO?

Marketing professionals know well that in 2017 it's very important to implement good SEO strategies. Search Engine Optimization is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, the so-called natural or organic results. Long-tail keywords are longer and more specific keyword phrases that … Continue reading Why are long-tail keywords important for SEO?

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Marketers: here are the skills you need!

Today we are facing new changes in the marketing environment. Philip Kotler explains that we are living in the digital era, where consumers are connected to the internet 24 hours a day and where companies have the possibility to reach their customers primarily through digital media. Changes are occurring also for marketing specialists and digital … Continue reading Marketers: here are the skills you need!

SEO : understanding your audience has never been so profitable (First Article)

Communication professionals are facing important changes in the world of business. Search Engine Optimization is also referred to the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, which is also referred as "natural" or "organic" results. These days I am learning a lot about … Continue reading SEO : understanding your audience has never been so profitable (First Article)

Creating Emotions To Increase Sales

As companies start to define their marketing strategies for 2017, the change we had in the marketing paradigm in terms of “listening to the customer” is quite important to be analyzed. Philip Kotler in his last edition of the best-selling book “Marketing Management” talks about a new concept – the so-called “need for self-enhancement”. According … Continue reading Creating Emotions To Increase Sales

Novartis Strategies In The Farmaceutical Sector

Marketing in the pharmaceutical sector – yes, that’s today’s topic I’d like to share with you in the following pages. We all know that the pharmaceutical sector can be associated with huge amounts of money. I am going to write my final master thesis/dissertation about Pharma Marketing, and I’d like to share with you some … Continue reading Novartis Strategies In The Farmaceutical Sector

Neuromarketing An Excellent Tool To Increase Sales

Have you ever heard about NeuroMarketing? To me It’s a very interesting part of neuro-economics. The aim of NeuroMarketing professionals is to identify channels related to decision-making process using some devices and methodologies connected to NeuroSciences. NeuroMarketing is a discipline that connects traditional marketing, neurology, psychology and its aim is to analyze what happens in … Continue reading Neuromarketing An Excellent Tool To Increase Sales

Segmentation, Targeting And Positioning: STP Formula

Identifying market segments and targets is the first thing that marketing specialists should do. Companies cannot create products and services and deliver them to anyone. Organizations should divide markets into groups of consumers or segments with distinct needs and wants. A well-organized company that wants to serve its customers well, needs to identify which market … Continue reading Segmentation, Targeting And Positioning: STP Formula