Company Welfare & Social Innovation

Dear readers, in the next few pages I am going to talk to you about an extraordinary event which took place on today’s date at Bocconi University of Milan. The so-called “Salone della CSR e dell’Innovazione Sociale” was a great event which gave me the possibility to grow and learn a lot about the topics … Continue reading Company Welfare & Social Innovation

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The Importance of Stakeholders In Business

Stakeholders are essential to the corporation’s well-being. The first study which was conducted by the Research Institute of the University of Stanford gave us a definition of “stakeholder”. Stake-Holder is a someone (usually a person or a group of people) who can affect in a positive or negative way the overall existence of a single … Continue reading The Importance of Stakeholders In Business

Hewlett-Packard & CSR practices

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some … Continue reading Hewlett-Packard & CSR practices

Best Customer Satisfaction Online Rankings

Today’s companies face tough competition and things will only get harder. In order to succeed in today’s competitive markets, companies have to move from a “product and selling philosophy” to a “customer and marketing philosophy”. Today all is about meeting and satisfying customer needs. Consumers are becoming more educated and demanding, and their quality expectations … Continue reading Best Customer Satisfaction Online Rankings

Value Creation For Customers

Dear readers, marketing is no longer the responsibility of a single department. It’s the company as a whole which should drive its vision, mission and strategic planning. All departments should work together to achieve customer goals. That means one key factor of success: cooperation. Internal marketing requires vertical alignment with senior management and horizontal alignment … Continue reading Value Creation For Customers