SEO : understanding your audience has never been so profitable (First Article)

Communication professionals are facing important changes in the world of business. Search Engine Optimization is also referred to the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results, which is also referred as “natural” or “organic” results.

These days I am learning a lot about SEO, which is a field that offers tens of highly positive advantages for marketing communications professionals.  Search has become integrated into the fabric of our society.

197.9 billion searches have been performed worldwide each month and approximately 6.6 billion web searches are performed every day. SEO is both alive and has not been killed by social media marketing as a driver of web traffic.  The high demand for search continues because people can now obtain in mere seconds information that 20 years ago would have required a trip to the library.

Web searchers are free to use any of the many available search engines to find what they are seeking, so the burden is on the search engines to develop a relevant, fast and fresh search experience. It’s also true that search engines generate revenue primarily through paid advertising. The great majority of this revenue comes from a pay-per-click (or cost-per-click) model, in which the advertisers pay only for users who click on their ads.

SEO professionals today must also be careful that the tactics they employ will not be considered spam by the search engines, as this would carry the risk of incurring penalties for the websites they work on.


So, are you a marketing professionals working on Search Engine Optimization? Be sure that you provide enough relevant information on the web and answer efficiently and effectively to a specific query. A searcher may formulate the query as a question, but the vast majority of searches are performed by users simply entering word combinations.

One of the most important elements to building a SEO strategy for a website is developing a thorough understanding of the psychology of your taget audience.

Smart SEO practitioners share the goal of providing searchers with the results that are relevant to their queries. Therefore, a crucial element to building an online mareting strategy around SEO and organic search visibility is understanding your audience and how they think about, discuss, and search for your service, product and brand.

Searches are performed with the intent – the user wants to find specific information, rather than just land on it by happenstance. Search Engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during their crawl to help make that determination.

Search engine crawlers and indexing programs are basically software programs. These progras are extraordinarily powerful. They crawl hundreds of trillions of web pages, analyze the content of all these pages and analyze the way all these pages link to one another. It’s also true that software is very mechanical, it can understand only portions of most web pages.

Discover more about SEO and Maketing in the upcoming posts! Stay tuned!



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