Hewlett-Packard & CSR practices

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some … Continue reading Hewlett-Packard & CSR practices

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Neuromarketing An Excellent Tool To Increase Sales

Have you ever heard about NeuroMarketing? To me It’s a very interesting part of neuro-economics. The aim of NeuroMarketing professionals is to identify channels related to decision-making process using some devices and methodologies connected to NeuroSciences. NeuroMarketing is a discipline that connects traditional marketing, neurology, psychology and its aim is to analyze what happens in … Continue reading Neuromarketing An Excellent Tool To Increase Sales