Best Customer Satisfaction Online Rankings

Today’s companies face tough competition and things will only get harder. In order to succeed in today’s competitive markets, companies have to move from a “product and selling philosophy” to a “customer and marketing philosophy”. Today all is about meeting and satisfying customer needs. Consumers are becoming more educated and demanding, and their quality expectations … Continue reading Best Customer Satisfaction Online Rankings

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Segmentation, Targeting And Positioning: STP Formula

Identifying market segments and targets is the first thing that marketing specialists should do. Companies cannot create products and services and deliver them to anyone. Organizations should divide markets into groups of consumers or segments with distinct needs and wants. A well-organized company that wants to serve its customers well, needs to identify which market … Continue reading Segmentation, Targeting And Positioning: STP Formula