Marketing 3.0 Is The Way

Dear readers, in the last few days I’ve had the great opportunity to read a must-have book that every marketing professional should read: Marketing 3.0, written by prof. Philip Kotler. I’d like to share with you some insights and topics that are today very important because they’re strictly related to the changes in the economy … Continue reading Marketing 3.0 Is The Way

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Corporate Social Responsibility And Web Communication Strategies

Dear readers, in the last month I've had the pleasure to work on a new paper for my next exam in Web Communication about Corporate Social Responsibility and its relation with Web Communication. In particular, I analysed the ways through which organizations worldwide use their websites in order to implement CSR strategies. For those who … Continue reading Corporate Social Responsibility And Web Communication Strategies