Why are long-tail keywords important for SEO?

Marketing professionals know well that in 2017 it's very important to implement good SEO strategies. Search Engine Optimization is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, the so-called natural or organic results. Long-tail keywords are longer and more specific keyword phrases that … Continue reading Why are long-tail keywords important for SEO?

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Marketers: here are the skills you need!

Today we are facing new changes in the marketing environment. Philip Kotler explains that we are living in the digital era, where consumers are connected to the internet 24 hours a day and where companies have the possibility to reach their customers primarily through digital media. Changes are occurring also for marketing specialists and digital … Continue reading Marketers: here are the skills you need!

SEO : understanding your audience has never been so profitable (First Article)

Communication professionals are facing important changes in the world of business. Search Engine Optimization is also referred to the process of affecting the visibility of a website or a web page in a web search engine's unpaid results, which is also referred as "natural" or "organic" results. These days I am learning a lot about … Continue reading SEO : understanding your audience has never been so profitable (First Article)

Three steps to achieving what you really want in life

Tony Robbins is an American businessman, author and philantropist. Robbins has written three best-selling books so far: Unlimited Power, Awaken the Giant Within, and Money: Master the Game. Making a plan in order to achieve what you want in life is a critical step to get what you desire. Decide exactly what you want in … Continue reading Three steps to achieving what you really want in life

Creating Emotions To Increase Sales

As companies start to define their marketing strategies for 2017, the change we had in the marketing paradigm in terms of “listening to the customer” is quite important to be analyzed. Philip Kotler in his last edition of the best-selling book “Marketing Management” talks about a new concept – the so-called “need for self-enhancement”. According … Continue reading Creating Emotions To Increase Sales

Company Welfare & Social Innovation

Dear readers, in the next few pages I am going to talk to you about an extraordinary event which took place on today’s date at Bocconi University of Milan. The so-called “Salone della CSR e dell’Innovazione Sociale” was a great event which gave me the possibility to grow and learn a lot about the topics … Continue reading Company Welfare & Social Innovation